Client:

Greenville Drive + Milliken

Role:

Designer + Producer

Greenville Drive, in partnership with Miliken, wanted an engaging fan experience that was part of their first base entrance that incorporated interactive activations.

Notes:

An engaging partnership between a baseball team and a global tactile manufacturer.

A vision to captivate, promote, and educate.

The goal was to create an engaging fan experience that highlighted Milliken’s involvement in the community of Greenville while recruiting potential employees interested in learning more and educating fans on the innovative technologies of Milliken.

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D.C. United Creative Direction

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Stanford University Human Performance Lab