Client:
Unilever - BJ’s
Role:
Art Director / Designer
As Art Director, I helped lead the execution of an exclusive brand page for BJ’s to promote and sell Unilever hair care products.
Notes:
Starting with a Key Visual that all campaign tactics would be built off of, this design featured Unilever’s core hair care products in a fun and vibrant visual along with product benefit callouts that would entice the shopper to explore more and shop based off of need.
The strategy of structuring the brand page based on product benefit allows the shopper to solve for their primary hair need in an way way, whether it be for dry, weak, or curly hair.
The visuals were meant to correspond with vibrant summer designs that make the shopping experience a joyful one for the BJ’s target consumer. The hair care category is overly saturated with various brands and products, so making the wholistic shopping experience a positive one for the consumer was high priority. And I have to say, the results were stunning!