Client:
Unilever
Role:
Art Director / Designer
As Art Director, I helped lead the ideation, visual execution and production of this localized activation for Unilever products around New Jersey to celebrate Hispanic Heritage Month and to drive Unilever product sales in partnership with the ShopRite retailer.
Notes:
Combining the love for fútbol, food, and games, 12 pop-up activations were held around New Jersey and New York, capturing the hearts of many and celebrating families.
From the drawing board to real life.
30+ tactics designed, 12 events across 10 days, 4,500+ people served, 2,750 food samples eaten, and 3,500 prizes given away.
Primary Key Visual for all tactics to derive from.
Microsites to drive event awareness and sweepstakes submissions.
In-store and out-of-home media to drive event and sweepstakes awareness.
Digital Out-of-Home
Shelf Blades
Social Posts
Store posters
Event tactics
Entrance Banner
Food Sign
Ice Cream Sign
Prize Wheel
Pull-Up Banner
